There are a lot of tools that you can use to get better positin on search engine. One of them are yoast seo premium. There are also free version that you can get from the wordpress plugin repository.
If you are familiar with other wordpress plugins, you can also use them and getting the premium version related to them. Most of the premium version will give you a broader feature and customization that did not availabe in free version.
But, in my experience: getting the free plugin is enough, especially if you are do not know much about trimming your site related to serach engine optimization
Professional Search engine optimization services can raise your site above your competition. Based on Search engine optimization experts, they assist business proprietors deliver their sites to top rank search engines like google. They be sure that the site includes a unique setting that draws Online users.